Turning your hobby or creativity into money is very exciting. One of the businesses that started like this is a catering business. This is for everyone who loves spending their time in the kitchen and be a pleasure when someone shows satisfaction face while testing the dishes. Recently, many people build their own catering business, thus, you need to know how to boost your sales in catering business to keep existing in the market competition.
The catering business is now having various styles. If you look back to the past, catering was only for a wedding or kind of party. But, now there are many kinds of this, such as healthy catering, vegetarian food catering, and many more. Find your niche and design a unique menu could be a great start. After that, follow these steps below about how to boost your sales in catering business. As your additional information, the list below is the secret key to achieve your success.
1. Create a Great Visual on Social Media
Today is all about sharing everything through social media. Almost all people have Instagram, Facebook, Twitter, and other social media, to share their interests. So, make your business account to promote your business. Besides posting about the discount or special offer, you need to update by showing the look of your menu. Take an interesting picture of the dishes that make people want to order.
2. Give Sample Platters for Local Parties
Grabbing the market could be started from your circle. Just believe that a small circle is still potential to spread your business. This is known as word-of-mouth power. Try to give your dishes sample for them, such as providing a snack for their meeting, offering a special rate for the cake at the party, and many more. Once you have a “big name” for the local market, then you can enlarge your market.
3. Build a Partnership
Today, business is all about collaborating. For example, if you run catering for the wedding, you can find a partner for decoration, florist, and other things related to the ceremony. But, remember, in finding a partner only for your complimentary, not the one who has the same product or the substitution. If you have a wide partnership, people will see your business as the complete package.
4. Make an Innovation
One secret thing that makes a business keeps alive is an innovation. Since you run a catering business, so you have to make a new menu in a certain period. This will refresh your customer because sometimes some people want the new thing on their plate. Or, you can make a special program, such as one desert theme each month.
5. Focus on the Influencers
As we mentioned that many people are using social media, you can use this situation to create a positive review. Ask the blogger or influencer to make a review for your food and post it on their account. It is an effective way to attract people’s attention. Sometimes what these bloggers or influencers said is more trusted than the brand’s advertisement.
Building a catering business could be started anytime, whether it is summer, winter, or anything, people always love to taste the food. Just try the steps of how to boost your sales in catering business above. Be patient of the process and see how much the profit you will get.